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[04] Speak

Content and social that compounds your distribution.

Editorial systems, publishing infrastructure, and social media operations for brands that want their IP to compound — not their team's hours.

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[01] Editorial systems

The CMS your team will actually publish from.

We build the editorial pipeline — schema, workflow, preview, scheduling — around how your team actually creates. Then we wire it into your distribution surfaces so a single asset earns its full reach.

  • Sanity, Contentful, Strapi — whichever fits your editorial team
  • Custom schemas modelled on your actual content
  • Multi-channel publish targets
  • Editorial workflow with roles, review, and scheduling
[02] Social operations

Run the channels like a product, not a campaign.

We design the operating model: who creates, who reviews, who measures. Then we wire the tools so the team executes without context-switching across eight dashboards.

  • Channel architecture: LinkedIn, Instagram, TikTok, X, YouTube
  • Creator and partnership workflows
  • Briefing and review pipelines
  • Performance reporting that earns its place in the weekly
[03] Distribution

Paid + organic, measured against the same outcome.

We treat paid as a distribution lever for content that's already proving itself organically. We build the attribution so the next dollar is informed, not improvised.

  • Meta, TikTok, LinkedIn ad operations
  • UTM and attribution architecture
  • Server-side conversions (Conversions API)
  • Reporting dashboards your CFO can read
[FAQ] Common questions

How Speak engagements actually run.

Do you create the content or just the system?

Both, separately. Most engagements start with the system — once the pipeline is in place, we either layer in our creative or hand it to your in-house team and stay on as the operating partner.

How do you measure 'compound'?

Per-asset distribution multiple, organic-to-paid conversion lift, and CAC payback over rolling 30/60/90 windows. The goal is content that earns more reach per hour invested, every quarter.

Can you run paid for us?

Yes. Meta, TikTok, LinkedIn. We treat it as a distribution function of the content engine, not a separate department.

[NEXT] Adjacent capabilities

POET runs the rest of the stack too.